How does work reach you?
Phone, web form, text, chat, message, walk-in, referral, or repeat customer. Each one is a capture point, and every capture point we do not cover is where a lead quietly disappears.
Sets → capture and response
Who we help
Home-service businesses. Small businesses. Yours.
The parts are the same everywhere. The way they are configured is not. Tell us what you do and we will show you a system built around it.
Every business we work with gets the same six core services: a conversion website, a CRM pipeline, missed-call and new-lead response, follow-up that keeps opportunities alive, review generation, and monthly reporting. What changes from business to business is how those parts are set up.
The sales motion is the reason. A burst pipe is decided in two minutes by whoever answers. A system replacement is decided over weeks with a spouse and two other quotes on the table. A studio fills next Tuesday’s empty slot. A bookkeeper closes on a discovery call. Those are different problems, and a pipeline built for one of them handles the others badly.
So we build the pages around the questions your customers actually ask, set the CRM stages to match how your work really moves, and pace the follow-up to the length of your decision cycle. The process is the same either way — audit the leaks, build the rig, launch and connect, optimize monthly. Implementation is tailored to your business model, not to a category on a list.
The framework
Four questions, not a category.
We do not need to know your industry to know where the work is leaking. We need to know how it arrives and how it closes.
How fast does the decision move?
Some work is won by whoever answers first. Some is decided over weeks against two other quotes. The follow-up cadence is paced to your decision window, not to a template.
Sets → follow-up timing
What counts as a win?
A booked job, a scheduled appointment, a signed estimate, a consultation, a retainer, a subscription, an order. Your CRM stages are built around your definition of done.
Sets → pipeline stages
What brings customers back?
Maintenance plans, rebookings, seasonal work, referrals, reviews, reorders. The part most small businesses never automate is usually the cheapest revenue they have.
Sets → retention and reviews
Example systems
What a tailored build looks like.
These pages are examples, not the customer list. They show how the same parts get configured for a specific way of selling. If your business is not here, that is not a limitation — it means your example is the one we write with you during the audit.
Plumbers
Emergency calls that go to whoever answers first, and planned replacements that take weeks to decide. We build for both: instant after-hours response on one side, patient water heater and repipe follow-up on the other, plus a customer list that supports service agreement renewals.
Websites for plumbers →
HVAC companies
A trade where three weeks of weather decide a lot of the year. Capture that holds up under a heat wave, a replacement track that stays warm through a long consideration window, and maintenance plan reminders that keep the shoulder months from going empty.
Websites for HVAC companies →
Roofing companies
Storm-driven demand arriving all at once, insurance claims with their own multi-step process, and homeowners who vet hard before signing. We build surge capture, a claim pipeline that shows where jobs are stalling, and a site that survives being checked out.
Websites for roofing companies →
General contractors & remodelers
Long cycles, expensive estimates, and trust built almost entirely on completed work. A portfolio-first site, inquiry forms that qualify before you spend an afternoon scoping, and follow-up patient enough for a project planned a year out.
Websites for general contractors →
Built for small business
Don’t see your business above?
Good. The examples are examples. GrowthRig builds for home-service businesses and small businesses of every kind.
Retail counters, studios, clinics, shops, offices, mobile services, trades, agencies, practices — if customers reach you and someone has to respond, book, and follow up, the audit will find the same kinds of leaks: a missed call, a slow reply, a customer nobody followed up with.
The build is then tailored to your business model: your capture points, your decision window, your definition of a booked win, and the repeat work you are leaving on the table.
Tell us what you do. We’ll show you a system built around it.
Start here
Start with what your business is losing.
A Growth Audit maps the leaks in your business specifically, then shows which piece of the system will move the needle soonest.