A detail shop, a grooming salon, a studio, a two-person consultancy, and a plumbing company lose work the same way — a call nobody answered, an inquiry nobody replied to, a customer nobody followed up with. GrowthRig builds the system that closes those gaps, tailored to your business model.
GrowthRig builds for all home-service businesses and small businesses. What changes from one to the next is the configuration, not the machinery.
Some of our deepest documented work is in the trades, and those pages exist as worked examples: plumbing, HVAC, roofing, and general contracting. They are examples of a tailored build, not the boundary of who we work with.
The machinery is not really about industries. It is about a sequence: a customer reaches you, someone responds, a conversation happens, and work gets booked and paid for. A dog groomer with a full Saturday and a voicemail box of Thursday callers has the plumber’s problem wearing different clothes. So does a bookkeeper with three proposals out and no follow-up date on any of them.
So the same six core services and the same process apply across home-service businesses and small businesses generally. Implementation is tailored to your business model — your capture points, your decision window, your definition of a booked win, and the repeat work you are leaving on the table. Tell us what you do and we will show you the system built around it.
A few worked examples, not a customer list. If your business is not below, the same four questions still shape the build.
Quote requests by phone and form, a shop that cannot answer while a car is on the lift, and a customer base that should be coming back for the next service instead of searching again.
Appointment-dense, seasonal, and heavily review-driven. The booking calendar is the business, and the no-show is the expensive part of the week.
New-client inquiries that need answering within the hour, a service menu that has to be readable on a phone, and reviews that decide whether a stranger books.
Trial and intro-session inquiries that go cold in a day, a consultation to schedule, and members who quietly stop attending before they quietly stop paying.
Date-driven inquiries, a portfolio that has to load fast, a proposal that goes quiet for three weeks, and a booking window that closes whether or not anyone followed up.
Bookkeepers, insurance and real estate practices, legal and financial offices, IT and repair shops. Long consideration, a discovery call as the real conversion event, and referrals that need somewhere to land.
Whatever the business, the lost work concentrates in the same seven places. Almost none of them are a marketing problem.
One connected system. Which parts you get depends on the package, and every one of them is described in plain terms on pricing.
Fast on a phone, clear about what you do and where you do it, and built so that booking or calling is never more than a tap away. Included in every package.
Every caller, form fill, and existing client in one pipeline with clear stages, so nobody lives only in a phone or a booking app. This is where the scattered-contacts problem ends.
Inquiry forms that ask the qualifying questions up front, and a calendar that puts the appointment straight into the system with reminders attached.
A missed call triggers an immediate text back, and a new form gets an acknowledgment in seconds. It does not pretend to be you. It buys the minutes you need to reply properly.
The review request goes out when the job or appointment closes. Quiet inquiries, unscheduled consultations, and lapsed clients get timed check-ins until they book or opt out.
In the top package only: an assistant that handles website chat and SMS, and an inbound receptionist or after-hours attendant that qualifies callers and books appointments when you cannot get to the phone.
AI-assisted organic posts each month in the top package, so the profiles a prospective client checks before booking do not look abandoned. This is content, not a managed ad campaign.
Four questions decide the configuration. They are the first thing the Growth Audit answers.
How work reaches you. Phone, form, text, chat, message, walk-in, referral, or repeat customer. Every channel you actually use becomes a capture point wired into one pipeline, so a lead stops depending on who happened to see it.
How fast the decision moves. Some work is won by whoever answers first. Some is decided over weeks against two other quotes. Follow-up cadence is paced to your decision window rather than to a generic drip.
What counts as a win. A booked job, a scheduled appointment, a signed estimate, a consultation, a retainer, an order. Your pipeline stages are built around your definition of done, so reporting reflects your business and not a template.
What brings customers back. Maintenance plans, rebookings, seasonal work, referrals, reviews, reorders. This is usually the cheapest revenue a small business has and the least automated.
We build growth systems: websites, CRM, automation, follow-up, reviews, reporting, and AI assistance. We do not build custom software, mobile apps, or bespoke platforms, and we do not sell purchased lead lists. Everything else is a question of configuration, and the audit is where we work it out with you.
The same three packages, at the same flat monthly prices, whatever kind of business you run. Full detail sits on pricing.
The website only. The right starting point when your site is the weak link and your phone and booking are already under control. No CRM, no automations, no AI, no review automation.
Adds the GrowthRig CRM pipeline, booking calendar, new-lead alerts, missed-call text-back, the GrowthRig Reputation System, and up to three standard automations. This is where most small businesses land.
Adds the GrowthRig AI Assistant for chat and SMS, an inbound AI Receptionist or after-hours attendant, qualification and appointment booking, and eight AI-assisted organic social posts per month.
Metered usage — phone numbers, SMS, email, AI tokens and responses, voice minutes, and premium workflows — is billed separately at applicable cost on the packages that include those services.
Paid ad management, media buying, and campaign optimization are not included in any package, including AI Growth System, and are quoted separately. You pay ad spend directly to the platform. AI-assisted organic posts and ad-ready copy are included where a package lists them; that is an asset, not a managed campaign.
Initial setup scope and term are confirmed after the Growth Audit, not before it.
No. GrowthRig works with all home-service businesses and small businesses. Home-service trades have their own example pages because their sales cycles are well documented, but the system itself is not limited to them. Whatever your business is, the implementation is tailored to how you sell, serve, and grow.
The Growth Audit maps how work reaches you, how long the decision takes, what counts as a win, and what brings customers back. The website, pipeline stages, automations, and follow-up timing are then built around those answers rather than around a category. We build growth systems, not custom software or mobile apps.
Yes. The mechanics are the same and only the trigger changes. Instead of following up on an estimate that went quiet, the system follows up on an inquiry that never booked, a consultation that has not been scheduled, and a client who has not been back in a while.
Reminders go out automatically before the appointment, with a simple way to confirm or reschedule, and a rescheduling prompt goes out when someone does not show. We will not put a number on the improvement, because it depends on your clientele and your policy. What we can say is that the reminders go out every time rather than when someone remembers.
It depends on where the work is being lost. If the website is the weak point and the phone is already handled, Website Launch at $99 per month is the place to start. If calls and inquiries are going cold, Core System at $299 per month is the usual answer. AI Growth System at $499 per month plus usage fits when call volume is beyond what one person can answer. The Growth Audit is what settles it.
No. Paid ad management, media buying, and campaign optimization are not included in any package and are quoted separately, and you pay ad spend directly to the platform. AI-assisted organic posts and ad-ready copy are included where the package lists them, which is not the same as a managed campaign.
If you are in the trades, there are worked examples for you here: plumbers, HVAC companies, roofing companies, and general contractors. They sit alongside the wider picture on who we help.
A Growth Audit looks at your site, your response time, your booking flow, and what happens to an inquiry that goes quiet — then shows which piece to fix first.